Hairdressers Against AIDS

Hairdressers Against AIDS.
Could the banning of HIV infection and AIDS be a comb, balls up and blow-dry away? That's the idea behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its throw Tuesday at the United Nations in New York City, forward of Dec 1, 2010, World AIDS Day. The initiative - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has locks carefulness giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC). The ambition is to empower America's 500000-plus trifle stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," famed GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "There is no cure. We're getting there. But today there is only information. The more we talk, the more we educate, the more we nip in the bud the apply of this epidemic".

And "You'll witness millions of people hearing about HIV from people that they know. They'll be hearing compelling time-tested messages about HIV prevention, and they'll be able to take those messages back to their physical relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an mature conversation about HIV and sexual health".

Using hair-care professionals to get constitution messages out to the masses isn't a novel idea. Recent studies have shown, for example, that criminal men can be motivated by barbershop messages to improve their blood pressure or get educated about their imperil for prostate cancer. And the US launch of Hairdressers Against AIDS is just the latest extensiveness of a global HIV awareness effort that's already in place in 30 countries throughout the world.