A New Technique For Reducing Cravings For Junk Food

A New Technique For Reducing Cravings For Junk Food.
Researchers promulgate that they may have hit on a changed trick for weight loss: To eat less of a certain food, they suggest you anticipate yourself gobbling it up beforehand. Repeatedly imagining the consumption of a food reduces one's zeal for it at that moment, said lead researcher Carey Morewedge, an assistant professor of social and steadfastness sciences at Carnegie Mellon University in Pittsburgh. "Most people think that imagining a victuals increases their desire for it and whets their appetite. Our findings show that it is not so simple".

Thinking of a food - how it tastes, smells or looks - does advance our appetite. But performing the mental imagery of really eating that food decreases our desire for it. For the study, published in the Dec 10, 2010 printing of Science, Morewedge's team conducted five experiments. In one, 51 individuals were asked to take it doing 33 repetitive actions, one at a time.

A control gang imagined putting 33 coins into a washing machine. Another group imagined putting 30 quarters into the washer and eating three M&Ms. A third order imagined feeding three quarters into the washer and eating 30 M&Ms. The individuals were then invited to devour open-handedly from a bowl of M&Ms.

Those who had imagined eating 30 candies actually ate fewer candies than the others, the researchers found. To be solid the results were related to imagination, the researchers then diverse up the experiment by changing the number of coins and M&Ms. Again, those who imagined eating the most candies ate the fewest.